pac ave records

Pac Ave Records is a student run music label at the University of the Pacific under the direction of Joshua Smotherman. The label is part of a music management curriculum that gives students a hands-on experience while building their resumé.

*Note: This year's Sales and Marketing team consists of the entire staff led by VP Dylan Bliss.

Group Photo_edited.jpg

The course initially began as a simple opportunity for students to create a label and release an album of their choice under the guidance of faculty. The students were the label staff and learned through first-hand experience what it took to manage an independent label. At the end of the semester, the label would disband, making way for a new batch of students. However, in the Spring of 2012, something different occurred — Pac Ave Records was created.

Pac Ave Records marked the first record label at Pacific to stay for more than just one semester. That Spring, Pac Ave’s first commercial release, Origins, allowed the label to gain connections and goodwill within the industry. At the end of the spring semester, the Pac Ave staff agreed that it was time for a permanent record label at the University of the Pacific. The label would run like it did before: a  course with a new set of students each semester and a clear syllabus. However, students would now have pre-existing material to work with as well as a permanent faculty adviser, a title currently held by Joshua Smotherman.

Pac Ave Records serves the Pacific community and is proud to commercially release artists from both within and outside the Pacific family. For more information, check out our Facebook page or use  the "contact us" bars at the below with any questions on past or new projects.


Biz Affairs Photo_edited.jpg
artist & Repertoire

The Artist & Repertoire team is made up of Max Ehrhardt, Co-VP Kaelin Anamizu, Reyna Machado, and Co-VP Kanika Khemka .

Art and Production Pohot_edited.jpg

This year's Business Affairs & Finance team is comprised of (left to right) VP Brynnea McGill, Kalani Chambers, Eli Bocks, and Daniel Siragusa

A&R Photo_edited.jpg
art & production

The Art & Production department is made up of VP Elly Khotim, Alexis Hernandez, and Dylan Bliss