Pac Ave Records is a student run music label at the University of the Pacific, under the direction of Keith Hatschek. The label is part of a music management curriculum that gives students a hands-on experience while building their resumé.

The course initially began as a simple course where students created a label and released an album of their choice under the guidance of faculty. The students were the staff of the label and learned through first-hand experience what it took to manage an independent label. When the semester ended the label would disband, making way for a new batch of students. However, in the Spring of 2012, something different occurred — Pac Ave Records was created.

Pac Ave Records marked the first record label at Pacific to stay for more than just one semester. In Spring 2012, Pac Ave’s first commercial release, Origins, allowed the label to gain connections and goodwill within the industry. At the end of the spring semester, the Pac Ave staff agreed that it was time for a permanent record label at the University of the Pacific. The label would run like it did before; a school course with a new set of students each semester and a clear syllabus. However, students would now have pre-existing material to work with as well as a permanent faculty adviser, Keith Hatschek. 

Pac Ave Records serves the Pacific community and is proud to commercially release artists from both within and outside the Pacific family. Check out the Facebook page for information about the current project. Also, feel free to contact us with any questions.

Meet the Team

Business Affairs & Finance

The Business Affairs & Finance team this year is comprised of (left to right) Sarah Werth, June Benoit, and VP Analy Cruz.

Artist & Repertoire

The Artist & Repertoire team is made up of VP Kris Jones (left) and Daniel Nunes (not pictured).  June Benoit (right) also helps out when necessary.

Sales & Marketing

The Sales & Marketing department is comprised of VP Diana Ventura (middle left), Archer Bitner (middle right), Ailey Butler(right), and Isaiah Smith (top).  Sarah Werth (left) also helps out when needed.

Art & Production

The Art & Production crew is made up of VP Kortney Burton (left) and K Whittle (right).

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